Alex Ashton
Founder & Creative Director, DNAA Projects
I started DNAA Projects with a simple idea: build things that matter. Not just products, but experiences. Not just brands, but stories worth telling.
With a background spanning design, technology, and commerce, I bring a cross-disciplinary approach to every project. Whether it is a curated object, a digital experience, or a creative collaboration, the goal is always the same — make something you are proud to put your name on.
DNAA is a project-driven company. We build, create, and deliver. Every product in our store, every piece of content on this site, is a project that started with curiosity and ended with craft.
Based in the UK. Working globally.