A projects company. We do projects.

If you can tell me what I was inspired by, you're probably right.

DNAA Projects is Alex Ashton's view of objects: simple, useful, and personal. Things should show use, wear naturally, and carry meaning from the life of whoever owns them. Nothing here is over-explained on purpose.

It started as a mood board, mostly pictures of the letter A. Now it is a place to make the things that seemed worth making, a few at a time, and to write down what went into them. Some of it is for sale. Some of it is just here.

AA, new york